Wine isn’t just a drink—it’s a whole vibe. It’s dinner with friends, a quiet evening with a book, or that thing you pretend to understand during tastings. And if you’ve ever wondered which countries are sipping the most, here’s the lowdown.
🍷 The Big Drinkers (Total Volume)
Let’s start with raw numbers—who’s buying the most bottles, cases, and barrels.
The U.S. continues to lead the world in wine consumption, though volumes dropped by nearly 6% compared to the previous year. France and Italy follow, though both have also seen declines. China’s consumption fell sharply—down 19%—likely due to economic challenges and changing habits.
🍇 Per Person? Portugal Wins
Portugal is clearly at the top when it comes to wine consumption per person—more than 61 litres a year on average. Italy and France remain in the top three, but their numbers have declined over the years.
What’s Changing?
Overall wine consumption is dropping: Global consumption fell 3.3% in 2024, the lowest in over 60 years.
Cultural habits are shifting: In traditional wine-drinking countries like France and Italy, younger generations are drinking less, influenced by health and lifestyle choices.
Moderation is gaining ground: Alcohol-free wines and alternatives are becoming more common, especially among younger consumers.
