Abhay Kewadkar & Associates is an India-based advisory practice focused on the alcoholic beverage industry, providing strategic, technical, regulatory, and commercial advisory across wine, microbreweries, spirits, and trade & market access.
With more than four decades of industry experience, our practice combines deep sector knowledge with an understanding of the regulatory and commercial realities of operating in India’s complex alcobev market.
OUR STORY
Founded by Abhay Kewadkar, widely recognised as one of India’s pioneering winemakers and a two-time recipient of the Economic Times F&B Leader of the Year award in 2021 and 2023, Abhay Kewadkar & Associates is built on more than four decades of hands-on industry experience.
Abhay’s career spans viticulture, winemaking, distillation, brand development, market creation, and business strategy. This breadth of experience provides the foundation for an advisory practice designed to address the full lifecycle of an alcobev business—from evaluating an opportunity and developing the business model to navigating regulatory requirements and preparing for commercial launch.
Our perspective also extends beyond production and brand development. Abhay is the founder of Tetrad Global Beverages Pvt. Ltd., a marketing and distribution company representing bottled-in-origin wines and spirits. This provides the practice with direct exposure to the commercial realities of the Indian market, including distribution, pricing, brand positioning, route-to-market, and market development.
Today, Abhay Kewadkar & Associates operates as a team-led advisory practice. Abhay’s industry experience and relationships are supported by consultants working across regulatory research, financial modelling, market analysis, commercial planning, and project execution.
This structure enables us to combine senior-level strategic perspective with detailed execution—giving clients access to both industry expertise and hands-on project support.
Our Services
Alcobev consultants specialize in turn-key projects in the winery and microbrewery industries.
Strategy & Research
Market research • Consumer insights • Competitive analysis • Opportunity identification
Business Planning
Project reports • Financial modelling • Cost analysis • Feasibility studies
Execution & Setup
Winery setup • Microbrewery setup • Equipment • Infrastructure • Operations
Compliance & Licensing
Company formation • Regulatory approvals • Excise licensing • Statutory compliance
Route to Market
Market entry • Distributor strategy • Sales & distribution models
Brand Growth
Brand strategy • Digital marketing • PR • Storytelling • Consumer engagement
Our Expert Network
A multidisciplinary team supporting the alcoholic beverage industry
Successful alcobev businesses require more than one area of expertise. From developing a business plan and setting up a production facility to navigating compliance, building a brand and entering the market, different specialist capabilities are required.
Abhay Kewadkar & Associates brings these capabilities together through a network of experienced professionals and specialist partners.
