Our Services
Alcobev Consultancy Services | 40+ Years of Industry Authority
Comprehensive advisory for wine, spirits, microbrewery, and FTA-impacted businesses, providing strategic guidance across market entry, feasibility, regulatory planning, commercial strategy, pricing, and launch execution in India’s evolving alcobev market.
Wine
Winery Setup & Winemaking Consultancy
Advisory for promoters, investors, and landowners developing a winery in India from vineyard site assessment through to brand launch.
Scope of work:
- Vineyard site and terroir feasibility assessment
- Production planning: capacity, equipment, technical process design
- Regulatory clearance: excise licensing, FSSAI, state-specific approvals
- Brand positioning and market entry strategy
MICROBREWERY
Microbrewery Licensing & Setup Consultancy
Microbrewery regulation in India is state-specific. A licensing approach that works in one state does not transfer to the next – our advisory removes that uncertainty.
Scope of work:
- State-by-state licensing strategy: excise, FSSAI, fire/building NOCs, environmental clearance
- Site and layout planning aligned to regulatory codes
- Equipment specification and capacity planning
- Full setup sequencing, from application to commercial launch
BEER
Craft Beer Advisory
End-to-end advisory for Craft Beer businesses entering and expanding in India.
- Market & Strategy – Market assessment, consumer trends, competition, pricing and brand positioning.
- Product & Regulatory – Contract manufacturing, product development, FSSAI, excise, labelling and compliance.
- Costing & Commercials – Manufacturing cost, cost cards, pricing and commercial planning.
- Go-to-Market – Market entry, distribution, route-to-market, trade strategy and launch planning.
- Investor Support – Business opportunity assessment and investor memorandum
Whisky
Whisky Advisory
End-to-end advisory for whisky brands entering and expanding in India.
- Market & Strategy – Market assessment, consumer trends, competition, price segments and brand positioning.
- Product & Regulatory – Liquid/blend evaluation, packaging, FSSAI, excise, import requirements and label compliance.
- Costing & Commercials – SKU costing, cost cards, pricing, margins and commercial planning.
- Go-to-Market – Market entry, state selection, distribution, route-to-market and launch strategy.
- Brand & Marketing – Brand storytelling, trade marketing, consumer engagement, activations and digital strategy.
- Growth & Expansion – Market rollout, performance tracking and strategic support for scale.
Spirits & Distillery Advisory
Category and brand strategy for gin, rum, and premium whisky in one of the world’s fastest-growing spirits markets.
Scope of work:
- Distillery setup and licensing advisory
- Category positioning: premium/craft vs. mass-market
- Market entry strategy for new spirits brands
- Distribution and route-to-market planning
FTA & TRADE ADVISORY
Trade Agreement Impact Advisory for Alcobev
Recent free trade agreements have restructured import duty on wine, spirits, and beer — differently by category and country of origin. We define what changed and what it means for your business.
- Landed-cost modeling: customs duty, state excise, and distribution margin combined
- Import vs. local manufacturing strategy assessment
- FTA impact analysis by category (UK, EU, US agreements)
- India market entry advisory for international brands
WHY ABHAY KEWADKAR & ASSOCIATES
40+ years of operating and advisory experience in the Indian alcobev industry
Founder, Tetrad Global Beverages – marketing and distribution for bottled-in-origin wines and spirits
Economic Times F&B Leader of the Year, 2021 & 2023
